Sony Pictures (2023–2026)

Podcast Advertising, Bartered/Paid Radio

 
 

I led the audio strategy for 18 home entertainment film releases from Sony Pictures, coordinating placements across podcasts, commercial radio, and public radio stations. I balanced reaching a massive national audience with a focus on "cultural fit," ensuring our ads felt natural in the environments where they aired.

This included premium podcast placements and network buys, local radio buys, and nationwide bartered radio promotions. By combining these platforms, I was able to achieve broad brand awareness while still hitting specific, high-intent audiences for each title.

Proof-of-performance reporting available for review during interviews upon request.

Abramorama (2023-2025)

Out-of-Home, Wild Posting, Display Ads, Influencers, Print, Radio

 
 

I provided marketing strategy, creative services, and media planning/buying for Abramorama to support 10 independent theatrical releases. Working within the tight budgets and fast timelines of indie film, I managed the strategy for theatrical openings and market expansions for titles like America’s Burning, Ron Delsener Presents, and What the Hell Happened to Blood, Sweat & Tears?

My work involved coordinating a diverse media mix to drive opening-week attendance and sustain awards-season momentum. I handled the research and buying for placements across:

  • Out-of-Home: Billboards, digital newsstands, and sidewalk kiosks (e.g. LinkNYC).

  • Street Media: Large-scale bi-coastal wild posting (up to 100 poster locations per market).

  • Transit: Targeted subway campaigns, digital bus shelters, and taxi tops.

  • Influencers: Targeted activations and outreach to film-specific creators.

  • Audio & Digital: Podcast integrations, NPR/WNYC radio spots, CTV placements, and ads in key print and digital publications.

By balancing paid media with grassroots publicity, I ensured that films like The Short Game and Wisdom of Happiness achieved high-impact visibility in competitive urban markets while maintaining budget efficiency.

Proof-of-performance reporting available for review during interviews upon request.

Catbird (2022–2026)

Wild Posting, Out-of-Home

Working with Brooklyn-based jewelry brand Catbird, I oversaw their national street-level marketing strategy, supporting retail expansion, seasonal product launches, and artist collaborations primarily via wild posting placements. Over the course of 17 campaigns, including 3 retail store launches, I managed the brand's presence in major U.S. markets, ensuring that large-scale rollouts still felt local and authentic.

Integrating partnerships with artists like Clairo, Laufey, and Jenny Slate moved the brand’s presence into culturally relevant spaces beyond traditional retail. This approach kept Catbird visible year-round and generated additional earned media impressions by connecting with the fanbases of these beloved artists.

Beyond negotiating rates and coordinating with vendors to make sure each install went smoothly, I handled all performance reporting and campaign storytelling. This ensured the Catbird team had a clear understanding of the impact and reach of every rollout.

Proof-of-performance reporting available for review during interviews upon request.

Lionsgate Limited (2025)

Influencer Activations

 
 

I managed multiple influencer activations to support the launch of Lionsgate Limited, an online storefront for boutique film collectors. I led collaborations with prominent film influencers (including Chris Stuckmann, Jeff Rauseo, and Cinephile Sphere) to promote the release of brand new SteelBook editions of classic films such as Kill Bill, Apocalypse Now, and Basic Instinct. I oversaw all aspects of each campaign from start to finish including influencer outreach, rate negotiation, content ideation, and the logistics of providing physical review copies.

Additional influencer campaign case studies available for review during interviews upon request.